It's a sensitive topic because, in part, it's a sensitive area.

No. 2 ways around it: Take an infant, a toddler and a preschooler, add countless "flushable" wipes sent down the toilet, and soon enough Bryant and Angela Lee had a disaster waiting to happen.

And it did.

The bottom line was a sewage backup in their home in Northbrook's Huntington subdivision that cost about $50,000 to remediate.

"I wouldn't want to wish that on our worst enemy," Bryant Lee said.

Not to get too graphic, Lee said that, worldwide, 70% of the time water is incorporated in cleaning what he terms "arguably the body's dirtiest part."