In collaboration with the Southeast Michigan Council of Governments (SEMCOG) and the Freshwater Forum at the Cranbrook Institute of Science, the Great Lakes Water Authority (GLWA) created a comprehensive education program – the One Water Campaign. The highly visible and engaging regional campaign was designed to raise awareness of and generate appreciation for water resources and infrastructure topics including drinking water, wastewater, stormwater and the connection of these to the blue economy, recreation, quality of life and economic prosperity in Southeast Michigan.