New Survey Digs Into Americans’ Views On Water
A new survey finds differences in how Americans feel about water, and how those feelings translate into action.
The Water Main, a project from American Public Media, wanted to know how Americans think, feel and worry about their water. Among their findings is that knowledge of water issues isn't the biggest predictor of whether someone takes the effort to act. Personal connections to particular rivers, lakes and oceans led to more concrete conservation measures.
"The big surprise is that knowledge, how much we know, and action aren't as tightly correlated as we might think they are," said Amy Skoczlas Cole, Water Main's managing editor. "It wasn't actually the people who knew the most about water who were doing the most, it was the people who felt the most connected to water who were taking the most action."