Five decades ago, the Cuyahoga River in Cleveland was so polluted, it caught fire. As media chronicled the event, the images and story were so compelling that it sparked a movement that led to the Clean Water Act. Since that time, public clean water utilities have achieved monumental successes. Today the story is a symbol for what water sector marketing and communications can become: galvanizing, influential and enduring.
Located in the city that “started it all,” StratComm not only marks an historic communications event for the clean water sector, it explores the very communications principles and tactics that produced real impact and change.