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Strategic Communications: H2O

St. Louis, MO | July 26-27

Mission-Focused Communications for Today’s Clean Water Utilities

Featured

Strategic Digital &
Social Media Outreach

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Today, Digital is simply the quickest and most cost-effective medium to tell your story.  Your digital & social media needs are unique, but collaborating to develop a focused strategy that can evolve with the times is crucial to success.

Focused Brand
& Media Messaging

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The foundation of any communications platform is the messaging.  Learn the latest elements and principles of effective messages that will help you proactively reach and impact your communities, stakeholders and the media.

National
Networking

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StratComm: H2O is your catalyst for building relationships and creating a network that will bolster your platform and help it grow long-term. Join us as we build a unified water sector voice!

The purpose of Strategic Communications: H2O (StratComm: H2O) is to help clean water utilities enhance—or in some cases create—effective communications platforms that help advance goals and initiatives in the public sphere, as opposed to passively reacting to events and challenges. Join us as we share resources, strategies and peer-to-peer solutions from some of the best water sector communicators in the country, and take away concrete plans of action that will improve your platform, and/or grow your nationwide network.

Why Attend?

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  • Compelling agenda - featuring water industry and non-industry communication experts - will address strategic clean water communication issues
  • More than basics:  Sessions will unpack the latest (even forward-looking) communications trends/issues that impact the water sector, and will identify opportunities
  • Connect easily, and become part of a collaborative, nationwide network of water utility communicators
  • Follow-up resources and collaboration opportunities will help ensure that your StratComm: H2O benefits extend beyond the event, to an ongoing peer-to-peer communications support


* Separate registration required for each event. Discounted registration fee available for
Public Agency members who register for both Utility Leadership Conference and StratComm: H2O

 
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Description 

Clean Water is our most vital natural resource. Clean water utilities perform one of society’s most essential functions.  As a resource system, clean water impacts public health, the environment and the economy more than any other, and yet, as a public affairs and cultural issue, clean water remains a secondary priority.  While no one can pinpoint the exact cause of this problem, we can all agree that effective communication is a vital part of the solution.

The purpose of Strategic Communications: H2O (StratComm: H2O) is to help utilities enhance - or in many cases create - effective communications platforms that accomplish long-term objectives. Only through a creative, proactive communication strategy, adhering to time-tested principles, can clean water utilities begin “advancing” their goals and initiatives in the public sphere, as opposed to passively reacting to events and challenges.

Join us as we share resources, strategies, and peer-to-peer solutions from some of the best water sector communicators in the country, and come away with concrete plans of action to improve your communications platform, and grow your nationwide network.

Whether building a platform or modifying one, focusing on social media or developing messages, planning campaigns or preparing for crises, StratComm: H2O is your utility’s catalyst for meaningful long term change.

Register today, and build your utility’s voice, as together, we build a unified the clean water sector.

Event Agenda

The StratComm: H2O presenters lineup features marketing & communications (MarComm) firms and professionals from both inside and outside of the clean water industry-providing attendees with fresh, market data-driven perspectives on Clean Water Agencies' unique MarComm issues.

The program is also designed to help utilities continue implementation beyond StratComm: H2O through resource-sharing, peer-to-peer network support and collaboration.

July 26

  • Opening Remarks
  • Session 1 - Utility Strategy Communications
  • Session 2 - "Branding" & Messaging
  • Session 3 - Media Strategy
  • Reception & Networking Event

July 27

  • Session 1 - Crisis Communications...Small, Medium & Large"
  • Session 2 - Digital & Social Media Strategies
  • Closing Remarks

* Separate registration required for each event. Discounted registration fee available for Public Agency members who register for both Utility Leadership Conference and StratComm: H2O

 

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