2023 Strategic Communications: H2O Workshop

The role of public clean water utilities in their communities as anchor institutions – economically, socially, environmentally, and as stewards of public health – has never been more important. But the ability of utilities to communicate effectively about their critical role to their customers, their political leaders and the media has also never been more challenging – especially given the increasingly chaotic daily news environment that is competing for peoples’ attention. StratComm: H2O promises to deliver an informative and compelling program that will help clean water utility leaders and communications professionals alike cut through all the noise to develop and implement effective communications outreach that benefits their utilities and ratepayers. Topics will include how to address emerging concerns around PFAS, the best way to handle crisis communications, addressing environmental justice and DE&I issues, best practices around social media, how to deal with affordability and rate concerns, and effectively communicating internally with your utility staff – just to name a few!